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Monday, March 9, 2009

Cool: Augmented Reality Advertisements

MINI recently ran an augmented reality advertisement in several German automotive
magazines (Auto, Motor und Sport, Werben & Verkaufen and Autobild). You head over to the
MINI website, flash the print ad in front of your webcam (while doing a striptease --
ladies only, please) and TA-DOW -- a 3-D MINI appears on your newfangled typewriter
screen. Go here to print out the ad as a PDF and then head here to try it for yourself. I
tried to do it but I can't read German and get easily discouraged so I bailed. Besides,
I'm waiting for some augmented augmented reality ads. You catch my drift? I'm talking
boobs. Big-ass fake ones.

Hit it for another picture and a video of the making of the ad.

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