Most car manufacturers could regard entering a completely new market in the current climate as a risk too far. But the Exeo, SEAT's first foray into mid-size executive territory, could be a safe bet for the Spanish firm.
That's because underneath, the car is essentially a reworked version of Audi's previous-generation A4. SEAT says the aim of the car is to break in to the lucrative Mondeo market, and that developing its own model would have taken too long. Using a car that's nearing the top of its class as a base seems like a good idea.
And the German connection shows. Viewed from the side, the Exeo is almost identical to its cousin from Ingolstadt.
The front end has received a SEAT-style redesign – but shapes that work on the Ibiza aren't so clever on this larger car, leaving it with a look that's almost too subtle. The rear retains the sporty lip of the Audi, but the number plate is moved down to the bumper – leaving the boot a little sparse. The makeover clearly brings the car into the SEAT fold, but some of the A4's commanding presence is lost.
Four trim levels are available – S, SE, Sport and the range-topping SE Lux. We drove a Sport model with the 141bhp 2.0-litre TDI engine that is predicted to lead sales.
On the road, the Exeo is well-mannered and an impressive cruiser, but while its long six-speed gearing lends itself to motorway overtaking, pace off the line is underwhelming. Kitted out with sports suspension the car corners with pace, but over rough surfaces the harder springs result in a slightly harsh ride. Responsive brakes inspire confidence.
Fuel economy is a decent 51.4mpg on the combined cycle, while CO2 emissions are 143g/km, so car tax will be £120 a year.
Inside, the car gets the dash from the A4 convertible, and the result is an upmarket feel. The Exeo is packed with plenty of standard kit including USB and mp3 connections, Bluetooth, climate control and seven airbags. Options include double-glazed side windows, electrically adjustable and heated front seats, and a hi-tech solar sunroof.
Legroom in the rear is tight and the car's 460-litre boot is slightly less than the Mondeo, but we found it to be sufficiently practical. So will Mondeo and Honda Accord buyers be tempted by the promise of premium quality and engineering, with a family car price tag? We think they could be. With prices starting at £17,740, the Exeo is priced to gun for the Ford – but crucially it's around £3,000 less than the A4, with which it shares so much. Buyers looking for a sporty cruiser and who don't rate outright style and space as priorities could find a bargain.
Rival: Ford Mondeo
SEAT is brave to plunge into the competitive mid-exec market, where the Mondeo is king. The Ford offers style and great driving and is a top-class all-rounder. But using the A4, usually considered a class above Mondeo, as a base could see the SEAT providing a test for the Ford.
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